Daytona 500 Fragrance - The Scent Of Racing Sports News

by Aurel Radulescu

Elizabeth Arden, which is the #2 American perfume creator, will begin offering the 'Daytona 500' mens fragrance beginning in April 2006. In addition to being found at participating retailers, the Daytona 500 fragrance is expected to be readily available online. Elizabeth Arden believes that the scent 'embodies the confidence, power and intensity of the men daring enough to race in the ultimate adrenaline rush.' And what a rush it is. The Daytona 500 is arguably the most exciting race of the year and is widely published in sports news publications, as well as sports news programs.

Jeff Gordon, four-time Cup champion and defending Daytona 500 victor, already promotes another product in the Elizabeth Arden fragrance line. 'Halston,' which is also a mens fragrance, is promoted by Jeff Gordon, who serves as product spokesman. When Gordon signed on as a representative in February 2005, Elizabeth Arden claimed that their sales increased by 30-40% from previous sales. It is this relationship that creates the preexisting association between Elizabeth Arden and NASCAR.

With the release of the 'Daytona 500' fragrance, sports news will once again be swirling around the sport. But, by April, with the Daytona 500 competition long since past, the new Daytona 500 sports news will come in the form of a mens fragrance. With this being the first racing-related fragrance, it is only fitting that it would be named after the first regular NASCAR sanctioned event. During its earliest days, racing at the beach in Daytona quickly became the base for which the sanctioning body of NASCAR was born.

Sports news is found everywhere from the internet to the television and printed publication. If it happens in NASCAR and the IndyCar , it is sure to be covered. At the same time, any product that references both is sure to be a sports news magnet.